11/9/2023 0 Comments Dwayne johnson zoaJohnson explained: “The entire ZOA family couldn’t be more thrilled with the expanded Molson Coors relationship and the many opportunities for growth this collaboration creates. The agreement follows Molson Coors’ recent acquisition of Blue Run Spirits, which also complements the company’s “Beyond Beer” strategy as its portfolio expands to include an array of brands in growing categories and new routes to market. With Molson Coors’ expanded minority stake, the company confirmed that “ZOA is now primed to be positioned for further – and aggressive – growth across its retail and direct-to-consumer business” and revealed that “by way of Molson Coors’ expanded stake, ZOA plans to double its media investment in 2024”. Last year, ZOA reported more than US$100 million in sales and 138% year-over-year growth. ZOA recently added two new flavours to its lineup, including: Strawberry Watermelon, and Cherry Limeade. Today, ZOA is available at more than 42,000 retail locations and more than 160,000 points of distribution across the US and Canada. Molson Coors and ZOA first initiated a partnership with the launch of the brand in 2021. Molson Coors will continue to be ZOA’s exclusive distribution partner and will assume a presence on its board as part of the deal. ZOA is an incredible brand in a growing category, so we’re fueling it with the right resources to scale and accelerate its results to become a bigger player in the energy space.” Jacques admitted: “This investment is another meaningful step for Molson Coors and our transformation into a total-beverage company. Molson Coors chief commercial officer Michelle St. With Molson Coors, a trusted partner that shares our passion for beverages, we can further deliver on that promise to an even wider audience.” Through innovation and commitment, we’ve created a range of high-quality products that both fuel the daily lives of our customers and taste great. Speaking about the deal, Dwayne “The Rock” Johnson said: “We founded ZOA Energy to deliver the best quality energy drink formulations to the marketplace. The move, which sees Molson Coors “strengthen its investment in ZOA” is set to “increase media and marketing to drive incremental sales and expand distribution to international markets”. In addition to social media posts, The Rock’s Warriors will participate in national and regional retail partnerships and philanthropic events.Molson Coors has boosted its partnership with ZOA Energy, co-founded by Dwayne ‘The Rock’ Johnson, Dany Garcia, Dave Rienzi and John Shulman. “ZOA is all about putting in the work, learning from your wins and losses, and empowering others, something I strive to do every day on and off the court, so it was a no-brainer to join the first class of The Rock’s Warriors.” “I’m pumped to be a part of such a unique group of athletes, and who better than The Rock to bring us together for a one-of-a-kind opportunity,” she said in the release. The goal is to help people become the best versions of themselves, something Reese can relate to. ![]() ZOA Energy touts itself as a better-for-you energy drink, fueled by natural caffeine, no sugar, vitamins, and electrolytes. ![]() Emmanuel signed with Adidas last year as a student-athlete at Northwestern State before transferring to Austin Peay. As Boardroom previously highlighted, Reese has already done deals with heavy hitters like SI, Starry, PlayStation, Raising Cane’s, and more. ![]() And while the corresponding dollar values should be taken with a grain of salt, it demonstrates exactly how active this class has been in the NIL space. Four of the seven are ranked in On3’s top 12 in overall NIL valuation. If many of those names look familiar, they should. “With a diverse set of stories and experiences, they’re driven, hungry, talented, and ready for ZOA to help fuel them to greatness.” “I personally selected these phenomenal individuals because of the energy, tenacity, and excitement they bring to the game,” The Rock said in a release.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |